The crypto-powered Esports streaming platform Theta has partnered with South Korean social gaming platform Ludena Protocol to reward its gamers for viewing or streaming content.
The partnership will see Theta protocol integrated into GameTalkTalk, Ludena’s first decentralized application (DApp) — allowing the gaming-centric social platform’s more than three million users to access Theta’s streaming services through the platform.
Ludena’s users will be rewarded for engagement in the form of Theta’s TFUEL token.
Theta TV to integrate GameTalkTalk
The agreement will see an exclusive GameTalkTalk channel added to Theta’s streaming platform, Theta TV — allowing Ludena to tap into Theta’s audience of more than five million users.
The integration will comprise the first launch of Theta’s Live Mobile Embed service for Android in Korea, which allows Theta TV content to be broadcast via a smartphone.
Theta Labs and Ludena Protocol will also collaborate on marketing GameTalkTalk to Theta’s European and North American communities.
Mitch Liu, Theta Labs’ chief executive, described GameTalkTalk as “an ideal partner” for the launch of the Theta Live Mobile Embed product.
“In just a couple of months after announcing Theta Live Embed, it is now live on more than dozens of partner sites globally and we are excited to branch out to Korea for the first time and to onboard local content,” Liu added.
Theta tokens consolidate
The markets for Theta’s TFUEL and THETA tokens have largely trended sideways since retracing from the meteoric highs posted in June amid the launch of Theta’s mainnet 2.0 in May.
The launch saw THETA surge 450%, and TFUEL skyrocket 950%, in May.
Since retracing last month, THETA has ranged between $0.22 and $0.27, while TFUEL has oscillated between $0.008 and $0.01.